The Columbia University School of Professional Studies (CUSPS) offers career-advancing programs for adult learners and immersive summer programs for high school students to experience Ivy League academics.
In 2022, the team at Situation was tasked with refreshing the marketing strategy for CUSPS Summer Programs. Recognizing the increased value of in-person learning and experiences, we conducted a campaign photoshoot featuring high school students exploring the unique sights of New York City—an experience no other Ivy League can offer.
The photos were incorporated into the refreshed visual identity and rolled out across all campaign assets, including LinkNYC ads, paid social media, and the CUSPS Pre-College Summer Programs landing page.
