Empire State Building

In 2019, the world's most iconic skyscraper launched its reimagined Observatory Experience with brand new interactive exhibits and a completely remodeled 102nd floor Observatory.

Situation's VP of Creative assembled a small group, including myself, to work on a pitch for the Empire State Building to promote the new experience. Our campaign concept, "New York City Starts Here," won their business, and I went on to act as Art Director for the account.

We even helped them celebrate their 90th anniversary in 2021!