The Columbia University School of Professional Studies (CUSPS) offers career-advancing programs for adult learners and immersive summer programs that introduce high school students to Ivy League academics. As Art Director, I led creative execution across email campaigns, social ads, and display advertising for all 13 programs.

In 2022, Situation was tasked with refreshing the marketing strategy for CUSPS Summer Programs. Recognizing the renewed importance of in-person learning, we produced a campaign photoshoot featuring high school students exploring New York City—an experience no other Ivy League can offer. These visuals became the foundation of the refreshed brand identity, which was rolled out across LinkNYC ads, paid social media, and the CUSPS Pre-College Summer Programs landing page.