Jagged Little Pill is a jukebox musical inspired by Alanis Morissette’s groundbreaking 1995 album, following the Healy family as they navigate themes of addiction, trauma, and identity. As Art Director, I shaped the show’s digital presence, ensuring a cohesive visual identity across all platforms.

I designed the official website, creating a dynamic platform that captured the energy and emotion of the musical while providing an engaging user experience. Beyond the website, I oversaw content creation for organic social media and paid campaigns, collaborating with designers and copywriters to produce display ads, videos, and other digital assets. From concept to execution, I ensured every piece of creative aligned with the show’s tone and narrative, helping to build excitement and drive ticket sales.