Ginger Skincare was created to fill a distinct gap in the beauty industry—a brand designed for redheads, whose skin is often more sensitive than most. To bring this concept to life, I developed a brand identity that blends vintage charm with a modern, approachable feel.

The visual identity is anchored by a bold, retro-inspired script, adding warmth and personality, balanced by clean, structured layouts for a contemporary touch. Photography embraces a nostalgic aesthetic, while a soft, fresh pink brand color keeps the look inviting and distinctive.