In 2019, the world’s most iconic skyscraper unveiled its reimagined Observatory Experience, featuring interactive exhibits and a completely remodeled 102nd-floor Observatory. To help win the business, I developed the visual direction for our pitch, creating key design materials that played a major role in securing the account.

As Art Director, I oversaw creative across email, digital advertising, and paid social, ensuring a cohesive brand presence across all touchpoints. Our work extended beyond the initial launch, including creative development for the Empire State Building’s 90th-anniversary celebration in 2021, where we marked the milestone with a custom anniversary logo and Art Deco-inspired creative.