As part of a pitch to win Stoli’s business, I helped develop a series of daily homepage takeovers, creating visually compelling designs that connected the brand to timely cultural moments and celebrations. Each concept featured bold imagery and a cocktail pairing, reinforcing Stoli’s identity as a lifestyle-driven brand. Our creative approach played a key role in securing the account, leading to a six-month campaign of daily brand-driven visuals.

Our challenge at Situation was to continuously craft fresh, engaging themes and visuals that aligned with Stoli’s vibrant and confident aesthetic. By leveraging playful storytelling, cultural references, and dynamic compositions, we transformed Stoli’s homepage into an ever-changing, shareable brand experience, reinforcing its presence in the competitive U.S. liquor market.